I think Google’s result of 25-34% smaller files is mostly caused by the fact that they compared their WebP encoder to the JPEG reference implementation, Independent JPEG Group’s cjpeg, not Mozilla’s improved MozJPEG encoder. I decided to run some tests to see how cjpeg, MozJPEG and WebP compare. I also tested the new AVIF format, based on the open AV1 video codec. AVIF support is already in Firefox behind a flag and should be coming soon to Chrome if this ticket is to be believed.
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